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Case Studies

Employ a single-channel approach, focusing on Facebook Ads, to generate leads and increase brand visibility for our residential construction services client in Metro Areas.

Budget: $3,500 per month
CPL (Cost Per Lead): $50
Average Quote Size: $40,000
Campaign Length: 3 months
Close Rate: 1 in 4
Location: Metro Areas with a 60km radius for project assessments

Results:

Lead Generation:
Implemented targeted Google Ads to exceed CPL expectations, consistently generating high-quality leads for various residential construction services.

Elevated brand visibility within the specified location, capturing the attention of professionals and businesses seeking top-tier construction services.

Budget Optimization:
Effectively managed the allocated budget, strategically optimizing Google Ads for maximum reach and engagement within the target professional audience.

Regularly adjusted the ad strategy to enhance cost-efficiency and overall campaign performance.

 

Conversion Rates:
Maintained a competitive CPL, resulting in a substantial number of quality leads within the defined budget constraints for residential construction services.

Analyzed and optimized ad creatives to continually improve conversion rates and lead quality.

 

Close Rate and Revenue:
Achieved a close rate of 1 in 4, successfully converting leads into valued clients for various residential construction projects.

Generated substantial revenue aligned with the campaign goals and the specified average quote size.

Geographical Impact:
Successfully targeted and engaged the metro area audience, utilizing a 60km radius for on-site project assessments and delivering personalized residential construction solutions.

Objective: Implement a single-channel strategy, focusing on Google Ads, to generate leads and enhance brand visibility for our landscaping services client in Metro Areas.

Budget: $2,800 per month
CPL (Cost Per Lead): $36
Average Quote Size: $32,000
Campaign Length: 3 months
Close Rate: 1 in 3
Location: Metro Areas with a 40km radius for on-site consultations

Results:
Lead Generation:
Deployed targeted Google Ads to exceed CPL expectations, consistently generating a high volume of leads for various landscaping services.
Improved brand visibility within the specified location, capturing the attention of homeowners and businesses seeking landscaping solutions.

Budget Optimization:
Effectively managed the allocated budget, strategically optimizing Google Ads for maximum reach and engagement within the target residential and commercial audience.
Regularly adjusted the ad strategy to enhance cost-efficiency and overall campaign performance.

Conversion Rates:
Maintained a competitive CPL, resulting in a substantial number of quality leads within the defined budget constraints for landscaping services.
Analyzed and optimized ad creatives to continually improve conversion rates and lead quality.

Close Rate and Revenue:
Achieved a 1 in 3 close rate, successfully converting leads into valued clients for various landscaping projects.
Generated substantial revenue aligned with the campaign goals and the specified average quote size.

Geographical Impact:
Successfully targeted and engaged the Metro Area audience, utilizing a 40km radius for on-site consultations and delivering tailored landscaping solutions.

Objective: Implement a multichannel strategy, integrating Facebook Ads, Google Ads (Search & YouTube), and SEO, along with email automation to follow up to diversify lead sources and enhance brand visibility for our landscaping services client in metro areas.

Budget: $9,500 per month
CPL (Cost Per Lead): $56 (Distributed based on channel-specific benchmarks)
Average Quote Size: $39,000
Campaign Length: 3 months
Close Rate: 1 in 4
Location: Metro areas with a 60km radius for personalized assessments

Results:
Lead Generation:
Executed a comprehensive multichannel strategy, utilizing Facebook Ads, Google Ads (Search & YouTube), and SEO, resulting in a diverse and substantial lead pool for landscaping services.
Enhanced brand visibility across multiple channels, capturing a broader audience interested in personalized landscaping solutions.

Budget Optimization:
Dynamically allocated the budget across platforms based on real-time performance data, optimizing for maximum efficiency and lead generation.
Ensured a balanced budget distribution to capitalize on the strengths of each channel and reach diverse audience segments.

Conversion Rates:
Maintained competitive CPLs across multiple channels, guaranteeing a consistent flow of high-quality leads for various landscaping services.
Adopted channel-specific strategies to continually improve conversion rates and lead quality.

Close Rate and Revenue:
Achieved a 1 in 4 close rate, converting leads from various channels into satisfied clients seeking top-notch landscaping projects.
Generated substantial revenue aligned with the campaign goals, ensuring a positive return on investment.

Geographical Impact:
Successfully targeted and engaged the metro areas audience within a 60km radius through a comprehensive multichannel strategy, facilitating personalized assessments for potential landscaping projects.

Objective: Deploy a multichannel strategy, combining Facebook Ads, Google Ads (Search & YouTube), and SEO, to generate leads and enhance brand visibility for our decking and pergolas client in Metro areas.

Budget: $8,000 per month
CPL (Cost Per Lead): $47 (Distributed based on channel-specific benchmarks)
Average Quote Size: $32,000
Campaign Length: 3 months
Close Rate: 1 in 3
Location: Metro areas with a 50km radius for comprehensive on-site consultations

Results:
Lead Generation:
Executed a comprehensive multichannel strategy, utilizing Facebook Ads, Google Ads (Search & YouTube), and SEO, resulting in a diverse and substantial lead pool for decking and pergolas services.
Enhanced brand visibility across multiple channels, capturing a broader audience interested in personalized decking and pergola solutions.

Budget Optimization:
Dynamically allocated the budget across platforms based on real-time performance data, optimizing for maximum efficiency and lead generation.
Ensured a balanced budget distribution to capitalize on the strengths of each channel and reach diverse audience segments.

Conversion Rates:
Maintained competitive CPLs across multiple channels, guaranteeing a consistent flow of high-quality leads for various decking and pergolas services.
Adopted channel-specific strategies to continually improve conversion rates and lead quality.

Close Rate and Revenue:
Achieved a 1 in 3 close rate, converting leads from various channels into satisfied clients seeking high-quality decking and pergolas projects.
Generated substantial revenue aligned with the campaign goals, ensuring a positive return on investment.

Geographical Impact:
Successfully targeted and engaged the metro areas audience within a 50km radius through a comprehensive multichannel strategy, facilitating comprehensive on-site consultations for potential decking and pergolas projects.

Objective: Implement a single-channel approach, focusing on Google Ads, to generate leads and increase brand visibility for our home improvement services client in Metro Areas.

Budget: $3,200 per month
CPL (Cost Per Lead): $45
Average Quote Size: $33,000
Campaign Length: 3 months
Close Rate: 1 in 4
Location: Metro Areas with a 40km radius for on-site assessments
Results:
Lead Generation:
Utilized targeted Google Ads to surpass CPL expectations, generating a steady flow of high-quality leads for various home improvement services.
Increased brand visibility within the specified location, capturing the attention of the target audience seeking personalized home improvement solutions.

Budget Optimization:
Effectively managed the allocated budget, strategically optimizing Google Ads for maximum reach and engagement.
Regularly adjusted the ad strategy to enhance cost-efficiency and overall campaign performance.

Conversion Rates:
Maintained a competitive CPL, resulting in a substantial number of quality leads within the defined budget constraints.
Continuously analyzed and optimized ad creatives to improve conversion rates and lead quality.

Close Rate and Revenue:
Achieved a close rate of 1 in 4, successfully converting leads into valued clients for various home improvement projects.
Generated substantial revenue aligned with the campaign goals and the specified average quote size.

Geographical Impact:
Successfully targeted and engaged the metro area audience, utilizing a 40km radius for on-site assessments and personalized home improvement solutions.

Objective: Implement a multichannel strategy, integrating Facebook Ads, Google Ads (Search & YouTube), and SEO, to diversify lead sources and enhance brand visibility for our home improvement client in metro areas.

Budget: $9,000 per month
CPL (Cost Per Lead): $54 (Distributed based on channel-specific benchmarks)
Average Quote Size: $36,000
Campaign Length: 3 months
Close Rate: 1 in 4
Location: Metro areas with a 60km radius for personalized assessments

Results:
Lead Generation:
Executed a comprehensive multichannel strategy, utilizing Facebook Ads, Google Ads (Search & YouTube), and SEO, resulting in a diverse and substantial lead pool for home improvement services.
Enhanced brand visibility across multiple channels, capturing a broader audience interested in personalized home improvement solutions.

Budget Optimization:
Dynamically allocated the budget across platforms based on real-time performance data, optimizing for maximum efficiency and lead generation.
Ensured a balanced budget distribution to capitalize on the strengths of each channel and reach diverse audience segments.

Conversion Rates:
Maintained competitive CPLs across multiple channels, guaranteeing a consistent flow of high-quality leads for various home improvement services.
Adopted channel-specific strategies to continually improve conversion rates and lead quality.

Close Rate and Revenue:
Achieved a 1 in 4 close rate, converting leads from various channels into satisfied clients seeking top-tier home improvement projects.
Generated substantial revenue aligned with the campaign goals, ensuring a positive return on investment.

Geographical Impact:
Successfully targeted and engaged the metro areas audience within a 60km radius through a comprehensive multichannel strategy, facilitating personalized assessments for potential home improvement projects.

We use a variety of advertising methods to generate leads and increase brand presence. Below are 4 recent case studies and the exact content (RAW footage) that we further edited to generate extremely high CTRs while boosting conversion rates.

A new business in the travel scene had their sights set rapid growth via paid advertising and marketing. They had a strong USP, very attractive pricing, amazing tours and great marketing collateral (raw video footage, photos, testimonials).

We ran only Facebook advertising but used a strategy that most travel businesses overlook due to poor tech and lazy setups – Most think that it’s a straight line conversion approach ie show an ad, get a call/inquiry. This is not the case.

We proposed advertising their longest tours (21 days) to a very specific, affluent audience with an immediate, automated lead nurture process. As soon as the leads came in, they went through a very clever qualification funnel which ended up pinging the sales team as soon as the leads were qualified.

The conversion rate was 80% with a cost per marketing qualified lead (CPMQL) of sub $80. The cost per tour was $3,499 USD. That’s an ROAS of almost 4,364% with their ROI over the initial 6 month period being over 3,000%. We measured over 6 months as the path to complete the purchase within travel can sometimes take up to 12 months. Our funnels halved this time.

Content is King!

While working with a travel agency, we found some instant areas for growth which started with simple creative optimisations that their marketing department had overlooked.

We doubled the number of leads with the exact same advertising budget within 3 months

They were spending $3k USD p/m on social ads & were seeing a CPL of around $40.

Creative was ok, copy was ok, but we knew there was room for improvement. We also had access to unique content which creates an emotional connection between the potential client and the travel business.

We tweaked the objective, copy, creative, and did some clever split testing on the ads and audience, analysed results, worked closely with the business with weekly sessions and within 3 months we’d halved their CPL while boosting the conversion rate.

Facebook leads nurturing process

Travel Case Study #3 – You have GOT to nurture your leads!

While working with a tour operator, we analysed their advertising strategy to find where the holes were. They had a very weak lead nurture system which consisted of one phone call and one follow up email.

We optimised their process by reviewing the tours and audiences they were advertising to and understanding the path to purchase. Over 60% of their leads were not converting.

Over the course of 2 months, we had redesigned their advertising campaign to connect with travel intenders, set up a lead nurture system and also extracted multiple high quality bookings out of what they thought were dead leads. 

We did this with a highly targeted and automated outreach program that reignited the customers interest in their tours, with a strong call to action and a link to book a call directly with their agents/salespeople.

Travel Case Study #4 – 

We started working with a client who was heavy into PPC (Google Ads), and while they were seeing results, their conversion rate was quite low. This is a GOOD thing!

We had sufficient data to analyse, revise and tighten the keyword list, remove high cost/low conversion keywords, optimise their landing page for conversions (it’s very common for websites to simply be pretty yet hard to navigate photo galleries)

Within 3 months we had halved their overall CPC, discovered high converting/low competition keywords and increased their enquiry rate by 246% while simultaneously increasing their AOV by 200%.

Ad spend – $5k per month. Average tour cost prior $1499, average tour cost after – $3,299. We also focussed on a new niche they had not tapped into , which meant that rather than solo travellers, we were now targeting groups and families within a higher socioeconomic demographic.

This lead to a higher referral rate with a stronger conversion rate and a much higher ROI on the holistic marketing efforts

This accountant was facing the global recession harder than the competitors and had to get back up again. We chipped in and brought him back in business within 3 months. Here’s how he performed over 3 months:

The Challenge

To build highly targeted cold audiences with no prior data and warming them up into leads at a low cost.

The Process

We did extensive audience and competitor research for the client to build the right audience persona with winning conversion probability.

We coupled that with the lookalikes of the high lifetime value (LTV) audience and begin our TOF campaign.

With a daily budget of $30/day initially, campaign budget optimization (CBO) worked wonders in distributing the budget where results were coming from.

Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the accountant who dropped down to 3-5 low-paying leads a month.

The Results

We successfully booked the client 46 calls at a 63% conversion rate. With dynamic creative ads, we got the creatives that would convert for the account for a long time down the road.

Our TOF audiences seeded for the other funnel levels too, so the client had the blueprint of success right in his hands for future use.

He was absolutely amazed at the low cost per lead for the high-paying clients, comparing the results with those of his colleagues. Needless to say, he survived the global recession like it never happened.

20XX Digital Case studies

This financial advisor wanted to scale his business to new heights but gave us a minimal budget to play with. Here’s how we helped him scale even with the limitations he set:

The Challenge

To increase the number of B2B leads with winning audience & assets.

The Process

Given the low budget we were promised, we decided to play safe and restrict our scope of experiments.

Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of our research.

With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF.

The daily ad spend was set at $30/day The Results

Within a short period of 2 weeks, we got a highly converting lookalike audience against all the rest at CPL under the desired target of 73.58%.

1 out of 3 adsets worked well with the same set of audiences, winning all the 18 leads within 2 weeks.

FB Results Finserv

14 Weeks, 4 Ads, and 400+ Leads – How We Boosted an Accounting Agency in 2023

In response to the changing market landscape and evolving consumer behavior in 2023, brands worldwide began revising their advertising strategies and slashing budgets across various media channels, including digital platforms.

Facing uncertainty and apprehension, businesses encountered significant challenges in keeping their operations afloat. One such example is an Accounting Agency in the United States, which heavily relied on industry contacts and referrals. However, when confronted with the shifting dynamics of the market, they needed to find alternative ways to effectively market their services and attract new clients.

Understanding the need for a digital presence, the agency embarked on an extensive search for a reputable digital marketing agency. After thoroughly researching various options, they discovered our agency and were impressed by the positive reviews. In 2023, they decided to partner with our team, aiming to leverage the power of Facebook Ads to generate high-quality leads for their business.

Delivering Results: Over the course of the next 14 weeks, we worked closely with the agency, devising a strategic plan to achieve their goals. Our efforts yielded exceptional outcomes, far exceeding their expectations.

Targeted Reach and Lead Generation: Through our comprehensive approach, we successfully reached out to over 23,000 potential prospects within their target audience. The campaign’s focus on quality lead generation resulted in the collection of 467 high-converting leads, surpassing their target conversion rate of 72%.

Optimized Ad Spend: While delivering impressive results, we maintained a cost-effective approach. With a total ad spend of $4,483, our campaign generated $38,500 in revenue for our client, resulting in an impressive return on investment of 858%.

Strategies that Made a Difference: To ensure success, we overcame several challenges and implemented key strategies throughout the campaign:

  1. Building Trust and Addressing Apprehension: Given the agency’s limited experience in digital advertising, we focused on establishing trust and highlighting the potential of Facebook Ads to drive their business forward.

  2. Crafting Engaging Creatives: Considering the time constraints, we developed compelling assets and creatives from scratch, capturing the essence of their services and resonating with their target audience.

  3. Precise Audience Targeting: By thoroughly understanding the agency’s business and industry, we created highly refined and relevant audience segments on Facebook, optimizing the chances of reaching potential clients.

  4. Iterative Testing and Optimization: To maximize results, we set up four ad sets, each targeting specific audiences, and experimented with eight different creatives and four ad copies. This iterative process allowed us to identify the winning elements that had the most significant impact on the campaign’s success.

Results: Through our partnership with the Accounting Agency in 2023, we demonstrated the effectiveness of Facebook Ads in driving business growth. By providing strategic guidance, meticulous planning, and continuous optimization, we helped our client overcome market challenges and achieve remarkable results. With a robust return on investment and a significant increase in quality leads, our client’s business flourished. We are proud of our accomplishments and remain dedicated to delivering outstanding outcomes for our clients. If you have any questions or comments, we invite you to share them below.

Reviving a Financial Accounting Firm in 2023: 10 Weeks, 3 Ads, and 205+ High-Quality Leads

Introduction: The financial advisory industry faced significant challenges due to market dynamics and evolving consumer behavior in 2023. Our client, the owner of a financial accounting firm, experienced the negative impact of lockdowns and social restrictions on their business. Prior to the pandemic, their firm thrived through industry connections and client referrals. However, the restrictions disrupted their operations, resulting in client losses and stagnant growth. In their search for a solution, they encountered an underwhelming experience with an online marketing firm. It was during this time that a trusted friend recommended our services, leading to a collaboration that revitalized their business.

Addressing Challenges and Restoring Confidence: Understanding our client’s skepticism after their previous encounter, we aimed to rebuild their confidence in the effectiveness of Facebook ads. We devised a scalable plan tailored to their budgetary needs, allowing them complete control over their paid media spending. By instilling trust and providing a clear path to success, we prepared to turn their situation around.

The Process: Working closely with the client, we undertook a meticulous process to achieve their goals:

Enhancing Landing Page and Pixel Integration: We analyzed and optimized the client’s existing landing page copy while resolving pixel integration issues. This ensured that our ad creatives and assets generated the desired results.

Targeting the Right Audiences: Extensive data collection enabled us to identify two distinct market segments to target effectively. We created high-quality audiences on Facebook based on this information.

Compelling Creative Assets: Our talented team of designers and copywriters developed engaging assets and creatives for the top-of-funnel (TOF) campaign. These elements aimed to capture the attention of potential prospects and guide them through the conversion process.

Defining Measurable KPIs: Drawing on our understanding of the accounting industry, we established measurable key performance indicators (KPIs) aligned with the client’s goals.

Results Achieved: Within a mere 10 weeks of launching the campaign, our efforts yielded remarkable results, exceeding expectations.

Targeted Reach and Revenue Generation: Through our two winning ad sets, we successfully reached out to 19,775 potential prospects in the client’s target locations. This contributed to a substantial revenue of $18,000 for our client, with a total ad spend of $2,173.

High-Quality Lead Acquisition: Our well-crafted creatives and strategic ad copies attracted 205 high-converting leads (form submissions) with a desired conversion rate of 70.5%.

Cost-Per-Lead (CPL) and Conversion Rate: Achieving an impressive lowest CPL of $10.60, our TOF campaign proved highly cost-effective in generating leads for the client.

Conclusion: Through our collaboration with the financial accounting firm in 2023, we demonstrated the power of Facebook ads in rejuvenating businesses. By addressing challenges, restoring confidence, and implementing effective strategies, we helped our client overcome the hurdles they faced. The remarkable results achieved within a short timeframe, including increased revenue and high-quality lead acquisition, showcased the success of our approach. We remain committed to delivering outstanding outcomes for our clients and invite you to reach out with any questions or comments.

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